Video Works Compilation
I worked as a senior brand designer for Two Futures Inc. and primarily worked on Wink Laser Studio. As brand designer, I owned Wink's visual identity across every touchpoint from social ads and content, website, newsletters, and store collaterals — and worked to build a more distinct, curated presence online. I leaned into beach, vacation, and fun visual cues to match the audience's lifestyle, and made sure that carefree, fuss-free energy showed up consistently everywhere the brand appeared. The bigger goal: pull Wink away from the cold, clinical look most Philippine aesthetic brands default to.
One Brand, Every Channel
Instead of treating each channel as its own project, I approached Wink as one connected system. I set the tone of voice on social from Instagram posts, stories, animated stickers, highlight covers, and carried that same tone through newsletters, a website redesign I proposed and built out with a third-party developer, printed store posters and business cards, and eventually physical retail: merchandise, gift cards, pins, and pillow-box and gift-box packaging. Owning the brand for five years let me evolve its visual language deliberately, instead of reacting campaign by campaign.
Below are the selected reel videos I did for Wink Laser Studio social media.
All assets are original. Photos/videos are copyright of Wink Laser Studio and to the respective owners (royalty-free photos/videos).
Software used: Adobe Illustrator and Adobe Premiere Pro