Simply Skin
Branding / Graphic Design
Senior Brand Designer at Two Futures Inc., with secondary work on Simply Skin, over the past five years. My work spans brand direction through a full rebrand, social media and newsletter design, collateral and merchandise design, website design and photography, plus Squarespace and Shopify set-up. Selected works below.
Pre-Pandemic Branding
The original branding leaned young, pop, and clean — visuals that spoke to its core audience while avoiding the cold, clinical look most Philippine aesthetic brands default to.
The Rebrand
By 2020, competitors had caught onto the same trendy visual language, making it harder for Simply Skin to stand out. Alongside service and business improvements, leadership moved to rebrand. The new direction went more mature, still clean and direct, to support treatments like lifting procedures aimed at an older audience and shifted away from a strongly feminine feel toward something more gender-neutral. We moved to red as the primary brand color paired with earthy secondary tones, leaned into structured shapes rather than anything irregular or free-form, used texture to represent different skin conditions and types, and shot skin in tighter, closer frames.
All assets are original. Photos are copyright of Simply Skin and to the respective owners (royalty-free photos). Software used: Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, and Adobe Lightroom.
Social Media Collaterals
Selected social media layouts spanning the old and new branding — a mix of single-post and continuous carousel formats, all designed in Adobe Illustrator.
IG Post / Video
IG Post / Video
Print Collaterals - Flyers, Brochures & Note Cards
Print collaterals I designed for Simply Skin from 2018-2020 before rebranding.
Gift Cards + Packaging
Created limited edition gift cards available for purchase during the ber-months season. Each gift card has a respective packaging envelope that matches the card’s design.
All assets are original and created using Adobe Illustrator. Promotional photos are taken using Fujifilm X-T1 and edited using Adobe Lightroom.
Swipe the gallery below to see more photos
Gift Box
Designed a custom-made gift box for Simply Skin skincare products.
All assets are original and created using Adobe Illustrator and Photoshop.
Store Assets
Selected store assets and collaterals I created such as store posters, floor stickers, QR code stickers, and bottle stickers.
All assets are original and created using Adobe Illustrator.
Product Photography
Selected product photography I did for Simply Skin 2019. I did the direction, styling, and editing. Final photos were used for social media and website promotions.
