Wink Laser Studio - Merchandise

Branding / Graphic Design / Merchandise Design / Packaging Design / Photography

I worked as a senior brand designer for Two Futures Inc. and primarily worked on Wink Laser Studio. As brand designer, I owned Wink's visual identity across every touchpoint from social ads and content, website, newsletters, and store collaterals — and worked to build a more distinct, curated presence online. I leaned into beach, vacation, and fun visual cues to match the audience's lifestyle, and made sure that carefree, fuss-free energy showed up consistently everywhere the brand appeared. The bigger goal: pull Wink away from the cold, clinical look most Philippine aesthetic brands default to.

That included rebranding the Wink website, building a separate Shopify site for online bookings and gift cards, and designing merch like gift cards, pins, luggage covers, meant to feel collectible rather than templated, something customers would actually want to keep.

One Brand, Every Channel

Instead of treating each channel as its own project, I approached Wink as one connected system. I set the tone of voice on social from Instagram posts, stories, animated stickers, highlight covers, and carried that same tone through newsletters, a website redesign I proposed and built out with a third-party developer, printed store posters and business cards, and eventually physical retail: merchandise, gift cards, pins, and pillow-box and gift-box packaging. Owning the brand for five years let me evolve its visual language deliberately, instead of reacting campaign by campaign.

All assets are original. Photos are copyright of Wink Laser Studio and to the respective owners (royalty-free photos). Software used: Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, and Adobe Lightroom.