Wellness Salon Collaterals

Branding / Graphic Design

Westminster OC Printing is a design studio based in Arizona, USA, catering to mid-tier wellness salons with collateral needs such as service menus, brochures, business cards, gift certificates. Each client comes with a different brief, but most share the same underlying ask: move away from cold, boring templates toward something that feels mid-luxury, yet still affordable.

I designed collaterals for a rotating slate of independent nail and beauty salons, each with its own name, colors, and existing brand quirks briefed remotely and produced on a print shop's turnaround timeline.

Almost every client wanted to feel premium, but few wanted to look overtly trendy, or risk looking dated a year later. To handle that at volume, I built a flexible template system, one shared design logic that mixed original illustration with Getty-licensed photography, able to flex to each salon's name, colors, and voice without starting from a blank page every time. The throughline across all of it: affordable luxury over anything trend-chasing.

Assets are a mix of original creations and Getty-licensed imagery, brought together in Adobe Photoshop. Selected work below.