Moon & Dreams

Branding / Graphic Design / Video Editing / Photography

Moon & Dreams is a stationery small business inspired by all things universe, running for the past 8 years. I've worked across its branding, social media content, product design, packaging, customer service, and logistics.

The brand's goal is to offer purposeful paper goods infused with magic, inspiration, and honest intention, meant to take you to the moon and land you on your dreams. I led the branding direction and visuals, and worked to position the brand distinctly within a crowded stationery market. On social, the goal was to share inspiration and basic astrology knowledge without overwhelming the audience enough for people to relate to it, return to it, and share it. Since the audience is niche, the visuals needed to feel more bespoke and more distinctly branded than typical stationery content.

As Founder

I don't just design Moon & Dreams, I set its strategy, execute it, and adjust based on what actually happens after launch. Every product, from stickers to bookmarks to tote bags, has to work both as a design object and as an inventory decision I'm personally accountable for. I write and shoot the brand's social presence, design the packaging, and handle customer service and logistics myself, so the voice customers see online is shaped directly by what they say back to me.